Circularity

Our vision is founded on the principles of circularity: every product is designed with the aim to create value during its life cycle.
This means designing with attention, using the resources in an efficient way and supporting the processes aimed at waste reduction, for a production system that respects the environment and looks at the future.

Resources
efficiency

The circular economy does not concern the reuse of materials only, but also the aware use of the resources from the beginning.
Optimizing the energy consumption, reducing the waste from the production process and prolonging the products life are fundamental steps to reduce the impact on the environment and to improve the overall sustainability of the production cycle.

Sustainable
design

Every product is designed to last.
Our design activity is focused on quality, on repairability and maintenance, in order to prolong the product’s life and to reduce the need of replacement.
Therefore, design is a fundamental tool for sustainability.

Shared
responsibility

Sustainability is an everybody’s commitment, and all actors – producers, partners, users - are involved in this project.
We encourage aware behaviours and we are confident that all users take part in this action, disposing of the items correctly at the end of their life.
Sustainability is not limited to the production process: it continues with the aware use and the proper disposal of the products.
We invite all users to undertake this commitment, choosing to close with us the circle and to give value again to our planet’s resources.